Cover Image.jpg

Gypsied

graphic identity

The Challenge

Visually exemplifying positive ideals and also hinting at the work that the the homegrown brand does — of procuring hand–made textile in the region and developing them into fashionable end products for the modern person.

The Outcome

An identity system for Gypsied that can be used on corporate stationery, fashion collaterals and future campaign efforts.


Primary and Secondary Typefaces

Primary and Secondary Typefaces

Colour Palette

Colour Palette

Stationery Set

Stationery Set

Business Cards

Business Cards

Compliment Cards

Compliment Cards

Letterhead

Letterhead

Product Tags

Product Tags

Clothing Labels — For the Gypsied Dress

Clothing Labels — For the Gypsied Dress

Campaign Collateral: #knowyourbatik Part of an ongoing campaign where the solution is to share knowledge but also create a 'collectable' collateral that is to eventually build up over time—creating a 'tile' like aesthetic when in larger effect.  

Campaign Collateral: #knowyourbatik

Part of an ongoing campaign where the solution is to share knowledge but also create a 'collectable' collateral that is to eventually build up over time—creating a 'tile' like aesthetic when in larger effect.