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National Geographic Society: Citizen Explorers Toolkit

industrial design, service design

The Challenge

How do you get more people outdoors, adapt new technologies and also introduce a new means of funding while never losing trail of the goal of exploration and the virtue of shared knowledge?

The Outcome

By introducing Physical and Digital solutions that are able to work together to inspire people to explore their natural environment—that the National Geographic Society is always there as a dedicated support system for the exploration journey. 



The Solution
Customer Journey — Before
Mobile application to suggest locations + a location briefing consequently


The Solution
Customer Journey — During
Augmented Reality Binoculars


The Solution:
Customer Journey — After
Application to document, archive and share new data from user to user