National Geographic Society
Citizen Explorers Toolkit
Service Design, Industrial Design, Graphic Design
How do you get more people outdoors, adapt new technologies and also introduce a new means of funding while never losing sight of the underlying goal of exploration and virtue of shared knowledge?
By introducing Physical and Digital solutions that are able to work together to inspire people to explore their natural environment — that the National Geographic Society is always there as a dedicated support system for the exploration journey.
Customer Journey — Before
Mobile Application that suggests locations and gives a location briefing consequently.
Customer Journey — During
Augmented Reality Binoculars that aids in-situ learning of the natural environment.
Customer Journey — After
Mobile Application that allows for the documentation, archival and sharing of data from user to user.