National Geographic Society
Citizen Explorers Toolkit


Service Design, Industrial Design, Graphic Design


The Challenge
How do you get more people outdoors, adapt new technologies and also introduce a new means of funding while never losing sight of the underlying goal of exploration and virtue of shared knowledge?

The Outcome
By introducing Physical and Digital solutions that are able to work together to inspire people to explore their natural environment — that the National Geographic Society is always there as a dedicated support system for the exploration journey.
The Solution
Customer Journey — Before
Mobile Application that suggests locations and gives a location briefing consequently.




The Solution
Customer Journey — During
Augmented Reality Binoculars that aids in-situ learning of the natural environment.




The Solution
Customer Journey — After
Mobile Application that allows for the documentation, archival and sharing of data from user to user.


Mark